You Should Be in Pictures

When to invest in a professional headshot

Professional headshots and portraits are a smart investment when the product you’re promoting is you — the particular services, skills and talents, and experience you provide that makes the offering special. That includes a wide range of people who need headshots. The most obvious ones are entertainers and artists, including:

Actors and dancers, for auditions and promotionsModels, for auditions and promotionsMusicians and singers, for promotional materials and CD coversAuthors and writers, for promotional materials, book covers, magazine articles

But in the business world, headshots are a must as well. Businesspeople who need headshots include:

Corporate executives, board members, senior managers, or anyone in a position of leadership at a company. Many times customer decisions are based on the people running the business, so headshots help introduce those leaders.Small business owners promoting their companies and servicesThought leaders or industry experts who publish articles or speak at conferencesProfessionals such as doctors, dentists and lawyersRealtors

Even if you don’t meet the criteria above, given the prevalence of online networking sites such as LinkedIn and Facebook, it’s more important than ever to have a photograph that represents you professionally. If you’re a job seeker or just trying to network with others in your industry, a professional headshot is a must.

You might even consider a professional photo if you’re using online dating sites to find that special someone — to set you apart from the fuzzy candid shots other members often use.

What kind of photograph do I need?

When planning the style of your headshot and looking for the right photographer, consider the following criteria based on how you plan to use the image:

The image should be a natural reflection of you — not a glamour shot — so people recognize you when they meet you.It should be high-quality. A quality image speaks volumes about your quality and reputation. It will also allow you to use the image in print materials such as press kits and brochures.It should make you look your best and be flattering, bringing out your natural beauty.The image can be formal or casual depending on how you want to present yourself — but decide ahead of time so you can talk with your photographer about the image you want to portray.It should be warm and inviting, so potential customers or partners feel comfortable reaching out to you.Be more creative if you are an entertainer using the photo for promotional pieces. Different poses, angles, lighting and other unique takes can show off your artistic side.The image should reflect your personality and tell your viewers who you are.

A professional headshot positions you as a true professional and helps your audience get comfortable with you before they even meet you in person. Making the investment in a business portrait is an essential part of your self-marketing strategy.

About the author

Cheryl Savan is a San Francisco Bay Area business photographer who helps professionals make a strong first impression through distinctive business portraits. Learn more at http://www.savanphoto.com/article908

Copyright 2008 Cheryl Savan

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